Grow the business. Not just
the ad account.
channel ROAS.
headcount.
Hands-on paid media management, powered by a fully managed data foundation, business intelligence, and senior growth strategy.
Partnering with great brands like
The business has hit a wall, and no one can tell you why.
The usual fixes aren't working.
New creative. New campaign structures. New products. You've tried the obvious levers, and growth still won't come back the way it should.
Every dashboard tells a different story.
Meta says it's working. Shopify says it isn't. Finance has a third number. Deciding what's true becomes a job in itself.
Every decision feels like a guess.
Rising costs, a softer market, more competitive ad auctions — maybe. But without a clear read on what's actually driving the business, budgets, launches, and inventory bets are all educated guesses.
Our process
We build a holistic growth system that finds
the real constraints,
the overlooked opportunities,
the levers that drive growth.
Then we build a performance marketing strategy around your financial goals — and run it hands-on, every day, getting sharper with every iteration.
A complete growth function. One accountable team.
Paid media management
Hands-on ownership of channels like paid social, paid search, CTV, and others where it makes sense. Every channel decision is made with business performance in mind, not just what looks good in an ad platform's dashboard.
Data engineering & intelligence
A dedicated data warehouse for your business, built and managed by our team. MarginOS turns it into dashboards and an MCP connector for the AI tools your team already uses, all built on cleaned, decision-grade data.
Growth & creative strategy
Forecasting and constraint diagnosis to set the plan, plus creative strategy built on a deep understanding of what's working, what isn't, and the gaps worth leaning into to reach new customers and new markets.
One source of truth for how the business grows.
Built for brands ready for
their next stage of growth.
Built on the brand side.
We built Margin Department to be the kind of partner we wanted when we were sitting on the brand side.
Chance Riley
Co-Founder and Growth Lead
Chance has managed nine-figure paid media investments over the last decade while helping brands generate more than $1B in revenue. He joined Cuts Clothing as a founding-team intern and built the growth function as the company scaled from zero to nine figures, and later led growth at Driveline Baseball. He now leads growth strategy, paid media, creative strategy, and client partnerships at Margin Department.
Jason Cao
Co-Founder and Technology Lead
Jason has spent nearly a decade doing analytics and engineering work inside some of the most recognized names in DTC — including Alo Yoga, Cuts Clothing, and AMIRI. He joined Margin Department full-time in 2026 to lead development of MarginOS and the broader technology layer that helps our team deliver elite results for our clients.
